Many entrepreneurs launch companies that build solutions in search of problems. Technical capabilities are developed that may or may not meet a genuine need, with decidedly mixed results for everyone. At ZERØ, we are driven by:
Solving real problems
When we founded ZERØ, we consciously decided to take the opposite approach. We first identified what we believed were the most critical bottlenecks and challenges in the day-to-day operation of law firms. We then applied the very best engineering and technological talent to the problems we saw. The word “best” is not hyperbole – 50% of our technical team has doctoral degrees.
Measuring our impact
As a team, we also believe in rigorous, exacting, and ongoing measurement of the real-world impact of our technologies. This means constantly soliciting customer feedback, iterating and improving rapidly, and focusing obsessively on whether what we’ve built genuinely works for the customer. To us, what happens in the lab is nowhere near as relevant as what happens when the customer uses our product.
Building products that are easy to use
Finally, we believe in minimalistic products backed by unobtrusive yet powerful technology. We strive to create tools that are deceptively simple, that the user intuitively knows how to use, and that operate efficiently and inconspicuously.
The result is a cutting-edge product for the legal industry, powered by artificial intelligence and delivering the utility, scalability, and, most of all, the security that law firms demand. By combining technology, security, and the ongoing evaluation of usability and customer value, we build and deploy solutions that are revolutionizing the business of law.
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